Providing Market Intelligence for 40 Years

In The News

Apple's Newest Product: The Apple TV

If you witnessed the San Francisco event on the 9th of September this year, you might have noticed that Apple mentioned something about “fixing the TV experience”, which indeed has transformed into a rather boring and redundant activity in the last years. The Apple TV is the solution and it comes with two different processors: the 32 GB one, valued at 149$ and the 64 GB one, valued at $199.

Just to be clear, the Apple TV is not exactly “original”, brand new and a game breaker. It has already been on the market for some time, but it is the fourth of its type and has not had any other model in the last three years. The company’s battles have become rather rough in the last few years with Google, Amazon and Roku trying to bit out of the market as much as they could.

Apple felt that it was time to fight back because of all the competition. Each of these giants has tried to come up with unique content to either keep their existing clients or attract new ones. We are talking about features like games, content providers and even voice search. Clearly, everybody is grabbing everything they can from the market and nobody intends to let anything slip through.

What might have given Apple the idea to move forward was the placement from Parks Associates. Parks Associates is a research company that wanted to see how popular media streaming devices behave in terms of sales in the US. Apple came in at fourth place and that must not have been easy to take in considering its reputation.

From the article "Apple's Newest Product: The Apple TV" by John Birks. 

Previously In The News

Euro SVOD Lags The US

New research from Parks Associates shows that in the UK, 55% of broadband homes watch OTT video. In France, the total is 51%. The levels of OTT usage lag that of the US, where 70% of broadband home...

SVODs Are Hot, But Subscribers Are Still Fickle

A new study from Dallas-based research firm Parks Associates has found that 20% of US broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015....

A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

Amazon and Roku both have greater distribution in the U.S. than Apple TV. According to a Parks Associates report from last May, Roku has a 37 percent market share in the U.S., followed by Amazon Fire...

Smart Home Goal: No Doorbell Left Behind

In a second-quarter 2016 survey of on-line households, research company Parks Associates found that 50 percent of smart-doorbell owners use the devices to see who's at the door when they're not home,...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive