Providing Market Intelligence for 40 Years

In The News

App for COVID-19 contact tracing faces hurdles, generational divide over privacy concerns

A survey of 5,000 adults by Parks Associates indicates roughly half, 52 percent, are willing to share tracking data in an app while 28 percent are unwilling. Twenty percent are willing but only with privacy protection, which falls far short of what experts say is needed.

Still, a high participation rate among young people could be useful in providing symptom assessment tools, which is being done at Brigham Young University.

"You can do daily symptom checking," said Dr. Jennifer Kent, senior director of Parks Associates. "If you think you have symptoms, you can know right there, where do I go to get tested? And does my insurance cover it? And you can get your results back much more quickly."

From the article "App for COVID-19 contact tracing faces hurdles, generational divide over privacy concerns" by David Louie.

Previously In The News

Google's Nest Struggles Could Set Back The IoT Movement

The smart home devices sold by Google's home automation subsidiary, Nest, represent just a small fraction of the burgeoning Internet of Things (IoT) market. However, Nest has become one of the most re...

Top 10 Streaming Services Ranked

Sling TV is on its way up and Sony PS Vue is still outside of the top 10 OTT services. Parks Associates released its 2016 top 10 service providers list showing a stable top 5 with indications that all...

Is Voice Technology Behind The Success Of Those Smarthome Gadgets

"Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...

Giraffic Speaks At The 20th Connections US Conference By Parks Associates

The panelists were all in consensus that VR is not a just a temporary hype and will continue to grow. Recent study from Parks Associates revealed that 2.3M households in US already own a VR headset, s...