Providing market intelligence for more than 35 years

In The News

Anxious About Real Estate? 6 Trends Making Housing Worrisome

A survey of 1,250 U.S. adults from Coldwell Banker Real Estate and Parks Associates found 71 percent want “a move-in ready home.”

Now 45 percent of those polled said move-in ready could mean new construction. And new-home sales nationally are at their highest in nearly a decade.

For existing homes, pollsters found “move-in ready” condition was boosted by updated heating/cooling (according to 85 percent of those who wanted move-in ready living); updated kitchen and bathrooms (83 percent); and new appliances (74 percent.)

From the article "Anxious About Real Estate? 6 Trends Making Housing Worrisome" by Jonathan Lansner.

Previously In The News

Will the box office ever come back?

The pandemic's stay-at-home habits and the rise of streaming have conspired to create a strong appetite for watching new movie releases at home instead of in theaters. Parks Associates research indica...

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...

The probability of success for ESPN+

Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...

Cord nevers don't know what they're missing, and pay TV needs to show them, says Parks' Sappington

Brett Sappington, senior director of research at Parks Associates, kicked off the first annual Pay TV Show detailing some of the emerging challenges and opportunities for the pay TV space. He broke...