Providing market intelligence for more than 35 years

In The News

Anxious About Real Estate? 6 Trends Making Housing Worrisome

A survey of 1,250 U.S. adults from Coldwell Banker Real Estate and Parks Associates found 71 percent want “a move-in ready home.”

Now 45 percent of those polled said move-in ready could mean new construction. And new-home sales nationally are at their highest in nearly a decade.

For existing homes, pollsters found “move-in ready” condition was boosted by updated heating/cooling (according to 85 percent of those who wanted move-in ready living); updated kitchen and bathrooms (83 percent); and new appliances (74 percent.)

From the article "Anxious About Real Estate? 6 Trends Making Housing Worrisome" by Jonathan Lansner.

Previously In The News

Report: U.S. Households Will Buy More Than 10 Million Smart Home Controllers in 2021

Parks Associates announced new smart home research today showing 26% of smart homeowners purchased their devices from brick-and-mortar retail stores such as Best Buy, Home Depot, or Walmart, making th...

Virtual reality headsets only owned by 8% of U.S. broadband users

Only about one-quarter are even familiar with what a VR headset is, according to a new report from Parks Associates called "Virtual Reality: The Evolving Ecosystem." A key problem may be with the qual...

Privacy Is IoT’s Highest Hurdle

Nearly 20% of U.S. broadband households own a smart home device, or a household object that connects to the Internet, and nearly 45% of U.S. broadband households plan to buy a smart home device in the...

Amazon Takes On Netflix With $8.99 Monthly Video Streaming Service

Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...