In The News

Antennas Get A Good Reception Again

February 02, 2017

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks Associates.

“That’s a significant increase and a steady trend upward,” said Parks Associates tracks trends in TV viewing. “There is a bit of a renaissance for the antenna. For many years, the trend in the U.S. was in the rise of pay TV as a primary entertainment option for consumers. But, if you look worldwide, over-the-air broadcasts are by far the dominate way people watch TV channels.”

From the article "Antennas Get A Good Reception Again" by Jennifer Van Grove.

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About Parks Associates

Antennas Get A Good Reception Again

Previously In The News

One in three smart home owners control them through a network, like Alexa

Netflix Is King Of Paid Streaming, Study Says

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

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