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Antenna-Only Homes Have Doubled Since 2013, Parks Says

According to Parks & Associates, that percentage has nearly doubled since 2013, reaching 15% of homes in 2016.

“Pay-TV subscriptions have dropped each year since 2014, falling to 81% of U.S. broadband households in Q3 2016,” said Brett Sappington, senior director of research for Parks Associates and author of the research company’s 360 View: Entertainment Services in U.S. Broadband Household report (reg. req.).

From the article "Antenna-Only Homes Have Doubled Since 2013, Parks Says" by Daniel Frankel.

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Once a futuristic luxury, internet-connected home cameras have become reasonably common — and relatively cheap. Around 33 million American households — 27% — now use the cameras, according to an e...

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According to TV Technology’s summary of Parks Associates data, 91% of U.S. internet households had at least one streaming service last year, while traditional pay‑TV reached just 41%. Nearly six subsc...

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The shift is already underway. Social video is now the second-most-watched video type on TVs, according to research from Parks Associates. Jennifer Kent, SVP and principal analyst at Parks Associat...

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