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In The News

Antenna-Only Homes Have Doubled Since 2013, Parks Says

According to Parks & Associates, that percentage has nearly doubled since 2013, reaching 15% of homes in 2016.

“Pay-TV subscriptions have dropped each year since 2014, falling to 81% of U.S. broadband households in Q3 2016,” said Brett Sappington, senior director of research for Parks Associates and author of the research company’s 360 View: Entertainment Services in U.S. Broadband Household report (reg. req.).

From the article "Antenna-Only Homes Have Doubled Since 2013, Parks Says" by Daniel Frankel.

Previously In The News

Disney and FOX Don’t Think Their New Sports Bundle Will Wreck Cable TV. Are They in Denial?

Consulting firm Parks Associates found 40% of US traditional pay-TV subscribers still watch live sports via Legacy pay TV. “This could be a win for the sport streaming consumer searching for their...

46% of pay-TV subscribers show interest in smart more control features, survey finds

In recent findings by Parks Associates, a trend among pay-TV subscribers underscores a growing inclination towards integrating smart home and security functionalities within their TV services. The...

Interest Is Growing for a More Interactive TV-Watching Experience

New data from research firm Parks Associates found that 46% of cable TV subscribers find emerging home control and interactive features, provided through their TV service, appealing or very appealing....

More Than 60% of U.S. Households Feel They’re Paying Too Much For Electricity

New data from market researcher Parks Associates shows 60% of U.S. households think they’re paying too much for electricity. The firm will host dozens of experts from Big Tech and energy companies...

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