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Another View: 3 Smart Home Trends Retailers Should Watch This Year

February 07, 2024

home automation

artificial intelligence

The smart home market continues to grow, with Parks Associates announcing at CES that 42% of U.S. internet households now have one or more smart home devices.

In a December 2023 press release, market research firm Parks Associates noted that “72% of recent smart home buyers purchased two or more devices in the past 12 months,” making bundles a worthwhile investment for smart home companies, homebuilders and security services.

From the article, "Another View: 3 Smart Home Trends Retailers Should Watch This Year" by John Carlsen

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Not surprisingly, young adult Millennials will fuel rapid growth in VR sales and usage, according to recently released research from Parks Associates. Twelve percent of male and five percent of female...

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Netflix’s reign as the largest subscription-based over-the-top (OTT) streaming video on-demand (SVOD) service continues (no surprise there), but there was movement in Parks Associates’ ranking of the...

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Eight percent of U.S. young adult Millennials (1.5 million) intend to purchase a VR headset this year, according to market research from Parks Associates released in September. That’s more than double...

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