Providing market intelligence for more than 35 years

In The News

Another View: 3 Smart Home Trends Retailers Should Watch This Year

The smart home market continues to grow, with Parks Associates announcing at CES that 42% of U.S. internet households now have one or more smart home devices.

In a December 2023 press release, market research firm Parks Associates noted that “72% of recent smart home buyers purchased two or more devices in the past 12 months,” making bundles a worthwhile investment for smart home companies, homebuilders and security services.

From the article, "Another View: 3 Smart Home Trends Retailers Should Watch This Year" by John Carlsen

Previously In The News

Amazon rumors show ad-supported video picking up steam

Roku is still ahead of Amazon Fire TV in the U.S. streaming player market, according to May 2018 figures from Parks Associates. And Roku is taking advantage of that through the launch of its own ad-su...

TV antenna use surges amid coronavirus outbreak

That’s according to Parks Associates, which said that 25% of U.S. broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. The firm said those figures could incre...

What I’m thankful for in sports media

Media research firm Parks Associates said there are more than 300 direct-to-consumer streaming services in the United States. From the article "What I’m thankful for in sports media" by Jeff Agrest...

Password sharing denies streaming services $9 billion in fees

According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies...