Providing market intelligence for more than 35 years

In The News

Anime fans' hard streaming choices

The unusual deal is seen by industry experts as a sign that anime distributors won’t be able to survive alone against Amazon and Netflix.

CrunchyRoll, based in San Francisco, is the most popular dedicated anime streaming service in the U.S., according to a 2016 ranking by Parks Associates, a market research firm. The platform even ranks in the top 10 overall subscription services, just below HBO Now and ahead of Showtime.

“There’s no question that consumption is changing,” said Colin Decker, chief operating officer at CrunchyRoll. The company differentiates itself by building online fan communities and hosting its own anime convention — initiatives that bigger streaming companies don’t do.

From the article "Anime fans' hard streaming choices" by David Ng.

Previously In The News

Too Much TV? Enter HBO Max, the Latest Streaming Wannabe

“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it's supposed to replace, with di...

Google Chromecast’s surprising origins—and uncertain future

New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

Subscriptions account for nearly 86% of consumer video spending

According to new research from Parks Associates, subscriptions now account for nearly 86% of total spending, up from about 50% of total online video spending in 2012. This percentage is likely to tren...