Amazon has 17% of the streaming operating systems market, behind Roku, the leader with 25%, according to Parks Associates. Vizio has an 8% share.
From the article, "Analyst Says Walmart Buying Vizio Could ‘Disrupt’ CTV Market" by Jon Lafayette
While Netflix sidesteps subscriber growth, the competition remains fixated on scale and sub gains as a means of increasing ad revenue (i.e. marketers), which they now see as a key component in the...
Parks Associates recently announced a new white paper, Consumer IoT Product Development: Managing Costs, Optimizing Revenues, which provides companies with a business-planning blueprint to evaluate ho...
After a spike in purchases of safety, security, and technology products during the pandemic, the latest Parks Associates research indicates security system adoption has stabilized at roughly 32% of U....
A new white paper, from Parks Associates in partnership with Cardinal Peak, called, Consumer IoT Product Development: Managing Costs, Optimizing Revenues, offers companies a business-planning blue...
