According to the latest Market Snapshot: OTT and Pay TV: Partnerships and Competition, from research and consulting firm Parks Associates, which examines competition in the US entertainment marketplace as partnerships between pay-TV and OTT within the video space become more common, over half of broadband households have a combination of pay-TV and at least one OTT service.
From the article "Analyst: 52% US households dual pay-TV/SVoD."
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Brett Sappington, senior director of research at Parks Associates, said: “Several factors contribute to OTT video service churn by consumers. In some instances, consumers are experimenting with new se...
