- Research
- Research Memberships
- Visibility Memberships
- Smart Home: Products And Services
- Consumer Electronics and Entertainment
- Broadband and Mobility
- Connected Health and Wellness
- MDU / Multifamily
- SMB
- Strategic Consulting Unit
- Primary Research
- Research Services
- Events
- Event
- Company
- About Parks Associates
- Smart Home: Products And Services
- Smart Home Devices, Automation, Controls
- Energy Management
- Residential Security
- Consumer Electronics and Entertainment
- Consumer Electronics Devices
- Video Services: OTT, Pay TV
- Entertainment Content: Video, Audio, Gaming
Parks Associates reveals that only 5% of U.S. households rely solely on traditional pay TV. Instead, smart TV apps have emerged as the new living room entertainment hub.