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Analysis: How free streaming is reshaping television’s future while viewers drown in choice

November 07, 2025

Parks Associates adds another layer to the picture, reporting that 45 percent of U.S. internet households now watch FAST services, a swift adoption for a category that barely existed five years ago.

While the adoption has been impressive, Parks Associates notes potential signs of a plateau in early 2025, suggesting the initial growth phase may be maturing. Yet viewing hours continue to climb.

While FAST channels have grown rapidly, Parks Associates’ data suggesting a potential plateau raises questions about long-term viability.

From the article, "Analysis: How free streaming is reshaping television’s future while viewers drown in choice" by Dak Dillon

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About Parks Associates

Analysis: How free streaming is reshaping television’s future while viewers drown in choice

Previously In The News

Parks: Fixed Wireless Sees Strong Customer Price Satisfaction

One-third of consumers say they have trouble finding a new ISP

Parks Associates reports that nearly 30% of recent internet subscribers faced difficulties when searching for a new provider

The Challenges Consumers Face in Choosing an Internet Service Provider

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