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America’s Over-The-Air Audience Remains Steady Amid Streaming Era

February 19, 2024

OTT

streaming

vMVPD

OTA

Movieguide

Per tech research firm Parks Associates, 30% of OTA households prefer to have antennas to watch live news, and 20% prefer them for live TV, sports, and movies.

From the article, "America’s Over-The-Air Audience Remains Steady Amid Streaming Era" from Movieguide

Previously In The News

Streaming Service Stacking Continues; OTT Providers Face Challenges in Growing Market

Video streaming service stacking is likely to continue near term, after accelerating during the shelter-at-home period for the coronavirus, said industry executives on a Parks Associates webinar Wedne...

12% of Canadian broadband households have smart home device

Approximately 12 percent of broadband households in Canada have a smart home device such as a smart thermostat, smart door look, or video doorbell, compared to 26 percent in the US, according to data...

Broadband Growth Slowing After COVID-19-Driven Surge: Parks

After “massive growth" in adoption of residential internet during the COVID-19 pandemic, U.S. broadband growth slowed in 2022 as the “low-hanging fruit has already been picked,” said Parks Associates...

Voice Commands, Personal Assistants the Next Frontier for Device Interactions, Gartner Predicts

Parks Associates released findings in October estimating that 46 percent of U.S. Millennials with smartphones use voice recognition software, while a separate report from TiVO indicated 43 percent of...

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About Parks Associates

America’s Over-The-Air Audience Remains Steady Amid Streaming Era

Previously In The News

Streaming Service Stacking Continues; OTT Providers Face Challenges in Growing Market

12% of Canadian broadband households have smart home device

Broadband Growth Slowing After COVID-19-Driven Surge: Parks

Voice Commands, Personal Assistants the Next Frontier for Device Interactions, Gartner Predicts

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