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America’s Over-The-Air Audience Remains Steady Amid Streaming Era

February 19, 2024

OTT

streaming

vMVPD

OTA

Movieguide

Per tech research firm Parks Associates, 30% of OTA households prefer to have antennas to watch live news, and 20% prefer them for live TV, sports, and movies.

From the article, "America’s Over-The-Air Audience Remains Steady Amid Streaming Era" from Movieguide

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Among broadband-enabled households in the United States, 69 percent subscribe to at least 1 over-the-top (OTT) video service, while 38 percent subscribe to at least 2, reports research company Parks A...

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Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...

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About Parks Associates

America’s Over-The-Air Audience Remains Steady Amid Streaming Era

Previously In The News

Device UI Important to Consumers When Making a Purchase: Parks

38% of U.S. Households Have 2 or More OTT Subscriptions

Hulu Mounts Push To Draw And Keep Subscribers: Executive

OTT At A Tipping Point, Poised For Rapid Growth

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