Last December, info tech company Parks Associates found similar data – more households reported using free ad-supported services by the end of 2022, citing content and price as adoption drivers.
From the article, "Americans Are Cutting Back Streaming Service Spending As Cord Cutters Become More Budget-Savvy" by Shelby Brown
New research from Parks Associates suggests that consumer confidence in the security of their data is slipping—and not only that, it is also starting to impact adoption. The new report shows th...
According to Parks Associates, more than 80% of U.S. households find smart home routines appealing. That includes simplifying everyday tasks like automatically securing the house when you leave, windi...
More than 40% of renters surveyed by research firm Parks Associates expect their internet service to be activated at move-in, which is why 60% of multifamily property owners and operators have managed...
Research firm Parks Associates forecasts that the smart home market will continue slow and steady growth, with 102 million smart home device unit sales in 2024, up 8% from 2023. The firm predicts...
