Providing Market Intelligence for 40 Years

In The News

Amenity fees and resident demand for technology

A white paper by Parks Associates, developed in partnership with Groove Technology Solutions, examines the dynamics driving the adoption of technology amenities in multifamily rentals. It explores how these amenities are funded, their impact on operational efficiency and residents’ willingness to pay.

Parks Associates reports that, by 2024, approximately 13 percent of apartment residents in the U.S. lived in units equipped with in-unit smart amenity packages. These packages commonly include smart thermostats, door locks, video doorbells, smart lighting, and connected smoke detectors.

Parks Associates’ consumer surveys reveal that 14 percent of U.S. apartment residents report paying a technology amenity fee, a figure that rises to 21 percent among condo owners. The average monthly fee is $75 for renters and $80 for condo owners.

The Parks Associates white paper concludes that smart technology amenities have become a baseline expectation in new multifamily construction and are increasingly being adopted in older properties.

From the article, "Amenity fees and resident demand for technology" by Alex Young

Previously In The News

New TV Standard Could Be Huge for Cord Cutters, But Privacy Concerns Linger

As cable providers continue to jack up prices and flail at efforts to improve customer service, more and more users are cutting the cord and embracing over the air (OTA) broadcasts via antenna. One re...

Super Bowl Commercials: Check Out All The Best Ads From Sunday

The game has set audience records four times since then, the last being Super Bowl XLIX, watched on NBC by 114.4 million viewers in 2015. Below are all the ways you can tune in. Denver-area resi...

Is It Time to Bring Back the TV Antenna?

Over 80% of us subscribe to some form of pay TV service, whether cable- or-satellite based. We get hundreds of channels, most of which we do not watch. And while the service is generally good, the mon...

Can Traditional TV Keep Up In A Digital-First World?

The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from P...