Providing Market Intelligence for 40 Years

In The News

Amazon’s 2026 Fire TV redesign transforms the home screen into a discovery hub

With the average US internet household subscribing to 6.1 video services, according to Parks Associates research, consumers have access to thousands of titles across multiple services, making it difficult to find something to watch. This difficulty in finding something to watch is one of the leading reasons why consumers cancel their streaming subscription service, with 17% of US internet households citing the inability to find good programming as a reason for cancelling a streaming subscription service.

From the article, "Amazon’s 2026 Fire TV redesign transforms the home screen into a discovery hub" by Michael Goodman

 

Previously In The News

King of streams: Roku beats Amazon, Google, and Apple combined

More consumers are using a Roku as their household streaming box than any other non-gaming device. In fact, the underdog streaming brand is used more commonly than Apple, Google, and Amazon combined,...

In Europe, less than 10% familiar with smart products

Less than 10% of Western European broadband households are familiar with smart products, according to Parks Associates. New Parks Associates research shows low consumer familiarity with smart home...

In Europe, 57% own at least one connected CE device

Approximately 9% of Western European broadband households own at least one smart home device and 57% own at least one internet-connected CE device, according to Parks Associates. Parks Associates a...

One in three US homes is already streaming video

"Streaming media players will be a popular gift this holiday season, especially with more competitive pricing in the market and the expansion of new OTT services," said Barbara Kraus, Director of Rese...