Providing market intelligence for more than 35 years

In The News

Amazon's Alexa Speaks To The Connected Home

The Amazon Echo (more commonly known as “Alexa” based on the keyword voice command that triggers the female-sounding response) came on the market in November of 2014 to generally positive acclaim. The Siri-like voice interface proved to be quite capable in playing selected music, answering a question about the weather, or ordering a pizza delivery from Domino’s. But since Amazon opened their voice technology to developers last year, there has been an explosion of new uses for Alexa based directly on connected products within the home as consumers are finding it a lot easier to talk to one device whenever they need something done.

“We started thinking about Echo and Alexa and it was hard for us to imagine in a couple of years any kind of interaction with technology that would not be voice driven,” said David Isbitski, the chief evangelist for Alexa. Isbitski spoke on Tuesday at the CONNECTIONS Home Conference hosted by Parks Associated in South San Francisco, California.

From the article "Amazon's Alexa Speaks To The Connected Home" by Mark Albertson.

Previously In The News

Parks: Smart Home Devices Driving Higher Demand for Tech Support, But Computer Problems are in Steady Decline

Consumer computer problems, as well as problems with entertainment devices are declining steadily year-over-year, dropping by more than 50% since 2014, according to a new report from Parks Associates....

With 50% of X1 Subscribers Accessing Netflix, Comcast and Netflix Expand Their Business Relationship

Recent research from Parks Associates reveals the important sales channel relationship legacy pay-TV providers like Comcast have become to Netflix. Just over 20%, or one in five, of pay-TV subscribers...

Parks: OTT Viewing Migrating to the Largest Screen in the Home

OTT viewing is increasingly taking place in the living room, with more than half (52%) of U.S. broadband households now watching online video on an internet-connected television, according to a new re...

Report: Increasing Mobile Video Usage is a Leading Indicator for Cord Cutting

People who use their smartphones to watch more than six hours of video per week are more likely to cut the cord during the next year than those who watch 2.5 hours, according to Parks Associates. The...