Providing market intelligence for more than 35 years

In The News

Amazon's Alexa Speaks To The Connected Home

The Amazon Echo (more commonly known as “Alexa” based on the keyword voice command that triggers the female-sounding response) came on the market in November of 2014 to generally positive acclaim. The Siri-like voice interface proved to be quite capable in playing selected music, answering a question about the weather, or ordering a pizza delivery from Domino’s. But since Amazon opened their voice technology to developers last year, there has been an explosion of new uses for Alexa based directly on connected products within the home as consumers are finding it a lot easier to talk to one device whenever they need something done.

“We started thinking about Echo and Alexa and it was hard for us to imagine in a couple of years any kind of interaction with technology that would not be voice driven,” said David Isbitski, the chief evangelist for Alexa. Isbitski spoke on Tuesday at the CONNECTIONS Home Conference hosted by Parks Associated in South San Francisco, California.

From the article "Amazon's Alexa Speaks To The Connected Home" by Mark Albertson.

Previously In The News

Why Cell Phone Service From Your Cable Company May Make Sense

"Plans from Xfinity Mobile and Spectrum Mobile are generally much less expensive than comparable plans from the major mobile brands," says Kristen Hanich, senior analyst at the market research firm Pa...

21 Smart Speaker Superpowers

Almost unheard of as recently as five years ago, smart speakers are on their way to becoming as ubiquitous as the microwave. As of early 2019, a third of U.S. homes with high-speed internet access had...

Plex launches live TV streaming service on Roku

The addition of Roku gives Plex access to a considerable customer base with Roku being the leading streaming media player in United States. According to recent consumer research from Parks Associates,...

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...