Providing Market Intelligence for 40 Years

In The News

Amazon Prime Video Comes Out On Its Own

This year, Prime Video will air Woody Allen's first-ever TV series, as well as another season of its critically acclaimed alternative-history series, "The Man in the High Castle." In December, it created the Streaming Partners Program, to let people pay to add more channels to Prime Video, including Showtime and Starz.

Netflix, meanwhile, has also aggressively moved into original programming with "House of Cards," Judd Apatow's "Love" and Aziz Ansari's "Master of None." In January, CEO Reed Hastings announced that Netflix expanded to nearly every country in the world.

The good news for both Netflix and Amazon, the two biggest US video-streaming services, is that viewers seem to be spending more time with online TV in general and that plenty of customers pay for both services. Overall, 64 percent of US households with broadband Internet subscribe to an online video service, up from 59 percent last year, according to a report last week from Parks Associates.

From the article "Amazon Prime Video Comes Out On Its Own" by Ben Fox Rubin.

Previously In The News

Ranking The Most Popular Sports OTT Networks

NFL Game Pass is the most popular sports OTT video service in the U.S., according to Parks Associates, although at this point sports video services are still a relatively niche market. Overall, jus...

Two out of five U.S. homes want to swap the remote for their voice

So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...

Digital Publishers Lost $41.4 Bn Due To Ad Blocking: Study

“Many content creators rely on advertising revenue to monetise video, especially as newly launched digital services seek revenue. As digital video viewership increases on all screens, use of ad-blocki...

Amazon is driving more transaction-based revenue for TV networks and studios

Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch...