Providing market intelligence for more than 35 years

In The News

Amazon Prime Music has ‘several million people using it'

“Prime Music has several million people using it on a monthly basis, and it’s been growing consistently since we launched,” said Boom. “I can tell you that our hours are growing faster than our users – a good sign, because it means people are getting more and more engaged with our service.”

Boom’s comments came shortly after a piece of research from Parks Associates claimed that Prime Music was the most popular streaming subscription service in the US, used by 10% of broadband households ahead of Pandora One (6%) and Spotify Premium (4%). At the time, we noted that this suggested close to 10m Amazon Prime Music users in the US alone.

From the article "Amazon Prime Music has ‘several million people using it’" by Stuart Dredge.

Previously In The News

Competing Tech Support Startups Merge To Provide More In-home Help

The U.S. tech support sector is worth about $30 billion annually, according Reuters citing research by Parks Associates. HelloTech’s competition includes the Geek Squad, which is run by electronics re...

HBO Launching Streaming Service in Spain With Vodafone

Partnering with British-based telecom Vodafone, which claims 400 million subscribers in 30 countries globally, including 1 million TV subs in Spain, affords HBO an existing distribution channel. Spain...

Parks: Millennials Covet OTT Video — And Pay-TV

Parks said nearly 60% of OTT video services in North America are subscription-based. About 64% of U.S. broadband households subscribe to an OTT video service, up from 59% in 2015. Average monthly spen...

Parks Associates: 6 Consumer Trends In On-Demand Virtual Care To Watch

IoT research firm Parks Associates has released new connected health research overview of consumer trends in on-demand virtual care, including visiting physician services and remote care. The repor...