Providing Market Intelligence for 40 Years

In The News

Amazon Music Will Become the Biggest Music Streamer, Research Predicts

Yesterday, Parks Associates published a new report where they stated that more and more homes in the U.S. are actually subscribing to paid music streaming services. They found a 7% increase from last year for homes that had subscribed to a paid streaming service. Last year, around 26% of homes with broadband subscribed to paid subscriptions. The number now stands at a growing rate of 33%.

From the article "Amazon Music Will Become the Biggest Music Streamer, Research Predicts" by Daniel Adrian Sanchez.

Previously In The News

Analysis: The impact of Google Stadia shutdown on Amazon, Xbox, and other cloud gaming initiatives

Research firm Parks Associates released a report Monday morning showing that at least 35 million American households would be interested in picking up a cloud gaming service at a roughly $9.99/month p...

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...

Roku Stock Retreats After Device Maker’s Roaring IPO

The scrappy independent streaming-platform developer has been able to beat Goliaths in the tech biz. Roku had 37% share of all streaming devices owned by U.S. broadband households in the first quarter...

Why is privacy-minded Apple putting its new TV app on smart TVs notorious for spying on users?

That's not just conjecture. A report by Parks Associates stated that almost half of smart TV owners also used a streaming media player, and that they used their media player much more frequently than...