Providing market intelligence for more than 35 years

In The News

Amazon Lights Up Fire TV With 4K

Amazon also introduced the Amazon Fire TV Gaming Edition, a $139.99 option that bundles the new Amazon Fire TV box, a new game controller (featuring a headphone jack and voice search), a 32 GB microSD card, and two games: Shovel Knight and Disney’s Ducktales.

Amazon’s new Fire TV lineup comes the week after Apple introduced a new, more open Apple TV device that does not support 4K/UHD. Roku is rumored to be working on a 4K-capable version of its streaming platform. According to Parks Associates, Roku led the OTT streaming device sector with 34% of units sold in 2014, followed by the Google Chromecast (23%), Amazon Fire TV, and Apple TV.

Amazon is also launching the Fire TV Stick with Voice Remote, offering that duo for $49.99, with shipments slated to begin October 22. Amazon still sells the Fire TV Stick (without the voice remote) for $39.99.

From the article "Amazon Lights Up Fire TV With 4K" by Jeff Baumgartner. 

Previously In The News

Quarter Of Millennials Are OTT-Only Broadband Households

Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...

Study: 32% of smart tag owners say they use them to track other people without them knowing

A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...

Malvern-Based Home Automation Firm Bets Big On Europe

Smart-home technology is building quickly to a multi-billion-dollar business in Western Europe, say market researchers at Parks Associates, and the Malvern-based "Internet of Things" platform develope...

7-Eleven rolls out Apple Pay, Google Pay to all US stores

Mobile payment apps have gotten off to a slow start and there have been conflicting analyses of their market potential. For instance, customer use of digital wallets stalled in the past year because t...