Providing Market Intelligence for 40 Years

In The News

Amazon just soared past Apple in the streaming TV market

Amazon's Fire TV set-top box is more popular than Apple TV, according to the latest survey from Parks Associates. Roku, however, is still the king of the digital streaming space.

Parks Associates looked at general media device sales in the United States over the past year, and found that Roku, Google, Amazon, and Apple accounted for 86% of the overall market.

Of those four brands, the firm notes that Roku and Google's Chromecast dominated the market in 2014, accounting for 34% and 24% of the US streaming market respectively. 

From the article "Amazon just soared past Apple in the streaming TV market" by Lisa Eadicicco.

Previously In The News

Streaming 4K yet? AT&T adds unlimited data option to U-Verse

Despite the added fee, the unlimited plan will resonate with a distinct group of users, particularly gamers and online video addicts. AT&T will send warnings to anyone who is getting close to their da...

Sprint Teams Up With Amazon For Monthly Prime Deal

Sprint cites Parks Associates, a market research firm, for stats on smartphone users, stating that 68 percent of smartphone owners listen to streaming music daily, while 71 percent watch short video c...

New Gadgets For Smart Homes

SMART home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...

Longer Lives, Better Lives: Disruptive Technology, M2M, and Greater Longevity

An analysis by AARP’s strategic intelligence team in concert with the market research firm Parks Associates identified these seven areas as offering the best investment opportunities for breakthrough...