Providing market intelligence for more than 35 years

In The News

Amazon Fire TV tops 30 million active users, seeming to beat Roku

The market for video streaming devices is exploding. The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, and Roku and Amazon have been competing for market share since Amazon launched the Fire TV line in 2014. 

From the article "Amazon Fire TV tops 30 million active users, seeming to beat Roku" by Joan Solsman.

Previously In The News

If Your Home Has These 11 Things, People Think You’re Rich No Matter How Much Money You Make

According to a survey by Parks Associates, nearly 20% of households have 6 or more smart technology devices in their homes — they’re not only status symbols, but growing increasingly more accessible a...

New iPhone Air Steals Show at Apple Event

“The other thing I think you can take away from this is that thin is also a precursor to foldable,” added Michael Goodman, a senior contributing analyst with Parks Associates, a market research an...

Exploring the Rise of Smart Security Solutions in Households

Parks Associates has conducted insightful research highlighting the significant adoption of security solutions in homes across the country. Their findings reveal that a notable 47% of US internet hous...

New Research Indicates 13M US Internet Households Have Entered Smart Home Market Since 2020

Parks Associates has released a new white paper, Smart Home Evolution: Unlocking Value, in partnership with the Connectivity Standards Alliance (CSA). This new research explores the progress of th...