Providing Market Intelligence for 40 Years

In The News

Amazon Expands Fire TV Voice Controls

Amazon says its Fire TV is now the top-selling streaming media player in the U.S. across all retailers, and that its Fire Stick dongle sibling is the most reviewed product ever on Amazon, with over 136,000 customer reviews.

However, a Parks Associates survey from May pointed to Roku’s set-top and Sticks players as the nation’s No. 1 streaming media players, having been purchased by 30 percent of U.S. broadband households last year. Amazon Fire TV tied with Google Chromecast for second place in the survey, having each been purchased by 22 percent of households.

From the article "Amazon Expands Fire TV Voice Controls" by Alan Wolf.

Previously In The News

Understanding Renters’ Connectivity Expectations in Apartments

Parks Associates emphasizes that for apartments to remain attractive to prospective renters, property owners will need to reevaluate their connectivity strategies continuously. The ability to quickly...

45% of U.S. internet households watch FAST services, Parks notes

Forty-five percent of U.S. internet households now watch free ad-supported streaming television (FAST) services, according to new data from research firm Parks Associates. Parks Associates repo...

These are the Top 10 On Demand Streaming Services of 2025, According to New Report

Parks Associates has released its annual “Top 10 List of US SVOD Services,” which is based on estimated numbers of subscribers through September 2025. “Hulu’s jump past Disney+ is a result of s...

Parks: 38% of U.S. Internet Homes Subscribe to Sports Streaming Service

The NFL is the most popular sport, with 82% of sports viewers regularly watching NFL content across linear TV and streaming during the season, according to new data from Parks Associates. Pure-play...