Providing Market Intelligence for 40 Years

In The News

Amazon Echo Controls 71% Of Smart-Speaker Biz: Report

A trio of new reports confirms what we kinda already know: that voice control is the happening new user interface, and that smart wireless speakers from Amazon are the dominant domicile for virtual digital assistants.

According to new numbers from market research consultancy Parks Associates, the category, led by Amazon’s Echo, Dot and Tap, has already penetrated upward of 11 percent of U.S. broadband households, while projections call for annual sales in excess of 50 million units by 2020.

This year, the market for smart speakers is expected to grow roughly 60 percent, the firm noted.

From the article "Amazon Echo Controls 71% Of Smart-Speaker Biz: Report" by Alan Wolf.

Previously In The News

AT&T kills Plenti loyalty program but touts ongoing Thanks campaign

Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...

One in five US subscribers now ‘dissatisfied’ with pay TV service

Some 20% of US pay TV subscribers are now dissatisfied with their pay TV service, according to research from Parks Associates. The future represents a 100% increase since 2013, according to Parks....

OTT churn increases in US during pandemic

According to Parks Associates, an increasing number of US broadband households cancelled at least one OTT subscription in the early part of the year, with a significant number also utilising the free...

AT&T gooses $45 prepaid plan with cheaper iPhones

And, as a recent report from Parks Associates noted, consumers are increasingly drawn to the simplified pricing offers in prepaid. The firm said that “currently postpaid carriers are starting to explo...