Providing market intelligence for more than 35 years

In The News

Amazon dumps rival Apple and Google streaming devices

Amazon.com has announced it will end the sale of Apple TV and Google Chromecast video-streaming devices because those products do not work well with its own Prime Video service.

The move, which makes obvious sense in that the products from Apple and Google compete directly with Amazon's Fire TV devices, is also a head-scratcher in that the e-tailing giant has decided to end the sale of the popular items (Oct. 29) as it moves into the important Christmas selling season.

According to Parks Associates, nearly 20 percent of U.S. households with broadband own at least one video-streaming box, while eight percent own a stick. Among those same households, Roku devices are used most often (37 percent) followed by Google (19 percent), Apple (17 percent) and Amazon (14 percent).
 

From the article "Amazon dumps rival Apple and Google streaming devices" by George Anderson.

Previously In The News

Comcast, Walmart in talks to develop and distribute smart TVs

Comcast is fairly late to the game in distribution of streaming apps. Roku and Amazon together have a roughly 70% share of the U.S. market for streaming-media devices, with Apple in third place, accor...

More Americans Are Getting Familiar With Virtual Reality Technology

Getting people to know about virtual reality is a critical step for the mainstream adoption. A similar survey by Parks Associates reveals virtual reality demonstrations play a key role to convince...

Research: Increase in Digital Antenna Use Indicates Cord Cutting

The percentage of U.S. broadband households that use digital antennas in their home has steadily increased, reaching 20% near the end of 2017, up from 16% in early 2015, according to new consumer rese...

Smart TVs: Today’s center of video aggregation and opportunity —Industry Voices: Erickson

Smart TVs are viewed as must-have devices by an increasing number of US homes, and they are the only streaming video product category to have risen in adoption continuously throughout the pandemic. Ho...