- Research
- Research Memberships
- Visibility Memberships
- Smart Home: Products And Services
- Consumer Electronics and Entertainment
- Broadband and Mobility
- Connected Health and Wellness
- MDU / Multifamily
- SMB
- Strategic Consulting Unit
- Primary Research
- Research Services
- Events
- Event
- Company
- About Parks Associates
- Smart Home: Products And Services
- Smart Home Devices, Automation, Controls
- Energy Management
- Residential Security
- Consumer Electronics and Entertainment
- Consumer Electronics Devices
- Video Services: OTT, Pay TV
- Entertainment Content: Video, Audio, Gaming
The Fire TV Cube will be an interesting test for full-blown streaming boxes, which have fallen out of favor as most consumers opt for cheaper streaming dongles that can fit behind a television. Last year, Parks Associates found that Amazon’s $40 Fire TV Stick made up 81% of all Fire TV devices owned in U.S. broadband homes. The NPD Group found that Roku’s average selling price was less than $50, suggesting that most customers also opt for the company’s cheaper streaming sticks. Even if you need 4K HDR video support, you only have to pay $70 for Amazon’s Fire TV Pendant, Roku’s Streaming Stick+, or Google’s Chromecast Ultra.