Providing Market Intelligence for 40 Years

In The News

Amazon’s Fire TV overtook the Apple TV in US sales during 2014

A refresh of the Apple TV is definitely coming at the right time. According to a new report from Parks Associates, Amazon’s Fire TV outsold Apple’s streaming video device in the United States in 2014.

Roku continues to lead the pack with a 34 percent market share. Google nabbed 23 percent of sales. Amazon overtook Apple for third place.

The report said that 20 percent of U.S. households with broadband own some type of streaming media player while 8 percent use a streaming stick like Google’s Chromecast.

Interestingly, the report did note Apple TV actually led the Fire TV in usage.

From the article "Amazon’s Fire TV overtook the Apple TV in US sales during 2014" by Brent Dirks.

Previously In The News

Is Sharing Your Netflix Password Illegal?

In other words, it could be applied to the consensual sharing of a Facebook password. In the court’s ruling, the “owner” is not the user or the account-holder; it is the platform owner. And according...

Research: over 50% of U.S. broadband households stream content on TV screens

Parks Associates, a market intelligence and consulting company, yesterday released research showing that over 50% of U.S. broadband households stream content on TV screens. “For years, the televisi...

Walmart Posts Healthy Second-Quarter 2019 Financials

The nation’s largest retailer continues to lead in DVD and Blu-ray Disc sales, devoting significant retail space to the category, including point-of-purchase displays and ubiquitous dump bins. “We...

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

A Parks Associates study has found that over a quarter of respondents would become more comfortable sharing their data if their devices would "automatically register for warranties and check warranty...