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Almost One Third Of US Homes Have Multiple Streaming Subscriptions

New numbers from Parks Associates Research Group show that not only is streaming on the rise, but one streaming service isn’t enough for many homes.

Among US homes that have broadband, over 30% subscribe to multiple streaming services, while well over half (63%) have at least one subscription.

The most popular combination pairing is Netflix with Amazon Video, with 12% of homes having that combination. No real surprise there, as Netflix is by far the leading streaming service, and many people subscribe to Amazon Prime for the other benefits as well.

More research from Parks showed that the average amount that a home spends on streaming subscriptions is $7.95 a month, not coincidentally the price of the lowest tier of Netflix or Hulu.

From the article "Almost One Third Of US Homes Have Multiple Streaming Subscriptions" by Artie Beaty.

Previously In The News

Antenna-Only Homes Have Doubled Since 2013, Parks Says

According to Parks & Associates, that percentage has nearly doubled since 2013, reaching 15% of homes in 2016. “Pay-TV subscriptions have dropped each year since 2014, falling to 81% of U.S. broadb...

Pay TV Loses Ground To Antenna-Only Households

Some 15 percent of US broadband households now get all of their TV from an antenna. That number has increased steadily over the course of five years as pay TV subscriptions have seen a corresponding d...

HBO Max: Everything to know about HBO's streaming app

But two crucial streaming devices don't have HBO Max. Neither Roku nor Amazon Fire TV devices support HBO Max, even though those devices represent the vast majority of streaming devices in the US. Res...

Amazon Fire TV tops 30 million active users, seeming to beat Roku

The market for video streaming devices is exploding. The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, and Roku and Amazon have bee...

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