Providing Market Intelligence for 40 Years

In The News

Almost One in Five High-Income Canadian HHs Own at Least One Smart Device, Research Firm Says

High-income broadband households are behind a recent jump in smart home adoption in Canada, according to new research. A report by Parks Associates, “Smart Home and IoT in Canada,” indicates that 19 percent of Canadian households with an income of $100,000 or more own at least one smart home device, compared to 5 percent of those with an income of less than $50,000. Most popular are smart programmable thermostats with 5 percent adoption among all Canadian broadband households, and ownership jumps to 13 percent among Canadian households making $100,000 or more, the research says.

From the article "Almost One in Five High-Income Canadian HHs Own at Least One Smart Device, Research Firm Says" by Laura Hamilton.
 

Previously In The News

HDTV Antenna Review: Top Picks From CR's Latest Tests

Market research firm Parks Associates says that one-fifth of U.S. homes with broadband access now use an antenna to get live TV. “Digital antennas are experiencing a resurgence as consumers consider o...

The Multiple OTT Service Explosion

OTT video is firmly established in the U.S. entertainment marketplace, and new research from Parks Associates only puts an exclamation point on the new reality of how Americans consume video entertain...

Report: Over 2M U.S. households will have a self-monitored security system in 2019

According to a new report from Parks Associates, the proliferation of DIY solutions continues to have significant impact on the resident security market as the research firm predicts that more than tw...

What’s Old Is New Again

While sales of vinyl records have been rising for a while now (Consumers like the sound quality and like the feel of vinyl records.), 2016 was a banner year. Sales hit a 28-year high -- led by David B...