In The News

Alexa Poised To Play A Bigger Role This Amazon Prime Day

June 29, 2017

In a press release, Amazon singles out “voice shopping” more “Alexa-exclusive deals” for members with an Amazon Echo, Echo Dot, Echo Show, Amazon Tap, compatible Fire TV or Fire tablet.

“Amazon is exclusively targeting its consumers who have an Alexa-enabled device, offering early-bird access to their Prime Day deals,” notes Dina Abdelrazik, Analyst, Parks Associates. “This will mark the second year that Amazon pushes ‘voice shopping’ with Alexa-exclusive deals.”

From the article "Alexa Poised To Play A Bigger Role This Amazon Prime Day" by David Kaplan.

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About Parks Associates

Alexa Poised To Play A Bigger Role This Amazon Prime Day

Previously In The News

Industry Voices—A new generation of data and its impact on traditional players

Streaming is heading toward a breaking point with consumers

Comcast is totally okay with you not having an Xfinity set-top box

Apple earnings could offer clues on streaming performance

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