Providing Market Intelligence for 40 Years

In The News

Alexa Leads Way In Ever-Growing Smart Speaker Segment.

Alexa is certainly making herself at home. Growth of voice assistants such as Amazon’s Echo and Google Home have more than doubled over the last year alone. In fact, a new smart home research report from Parks Associates reveals that the adoption rate of smart speakers grew from 5% of U.S. broadband households in Q4 2015 to 12% in Q4 2016.

This is driven in part by continued improvements in machine learning and natural language processing and the prevalence of portable devices, the study says.

In addition, the study shows that a slightly higher percentage of U.S. broadband households (56%) want to use voice-activated personal assistance to control smart home devices compared to those who want to use voice to control entertainment devices (55%). Voice-based personal assistants such as Alexa, Apple’s Siri, Google Assistant and Microsoft Cortana are driving the interest. And estimates show that 15.3 million Amazon Echo devices—Echo, Dot and Tap—were sold in 2016.

From the article "Alexa Leads Way In Ever-Growing Smart Speaker Segment."

Previously In The News

Apple Looks To Expand Healthcare Presence

“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of excitin...

Antennas Get A Good Reception Again

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

A Third Of Consumers Get News From Social Media

The report also revealed that 29% of consumers would rather watch a live stream of an event than attend the event itself, and that a third of 18-24 year-olds share deeper connections with online video...

Percentage Of TV Antenna Households Doubles

The percentage of U.S. homes getting live TV channels through antenna has nearly doubled since 2013, to 15 percent of homes in 2016, according to Parks & Associates. Several factors contributed to the...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive