Providing market intelligence for more than 35 years

In the home, Parks Associates estimates that nearly 50 percent of U.S. broadband households use a personal assistant through an application or dedicated device. And currently 10 percent of U.S. broadband households own a smart speaker with a personal assistant, such as an Amazon Echo or Google Home.

Parks Associates recently released a new whitepaper, Enabling Voice in the Smart Home, with research showing 49 percent of U.S. broadband households use a personal assistant through an app or dedicated device, which is a key use case for a voice-based user experience. The whitepaper, sponsored by the ULE Alliance, examines the influence of the voice-first interface on the adoption of connected products and presents market strategies for long-term success in the voice technology market.

From the article "Alexa for Business?" by Paul Ragusa.

Previously In The News

A Comeback For TV Antennas S

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

Voice shopping in retail expected to grow to $40 billion by 2022

While home speakers, as well as the use of AI assistants on smartphones and tablets, figure centrally into the voice shopping market, there is also great potential in the automobile market. A study by...

OTT Video Service Subscriptions Increase in Q1 According to Parks Associates

OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates’ latest research of 10,000 US broadband households finds 82 percent of U.S. broadband hou...

Antennas Get A Good Reception Again

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...