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AI: The Secret Weapon for FAST Channels Competing in a Crowded Market

July 11, 2024

According to research conducted by Parks Associates and SymphonyAI, almost 70% of content executives report that they evaluate data for each distribution service separately.

From the article, "AI: The Secret Weapon for FAST Channels Competing in a Crowded Market" by Marc Liebmann

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“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...

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About Parks Associates

AI: The Secret Weapon for FAST Channels Competing in a Crowded Market

Previously In The News

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Password sharing denies streaming services $9 billion in fees

Could streaming giants start to clamp down on password sharing?

Comcast is totally okay with you not having an Xfinity set-top box

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