Providing Market Intelligence for 40 Years

In The News

AI and smart homes: We may not notice the future

Security experts have always known that potential end users are not always ready for what is available to make their homes more secure. That dynamic often emerges from discomfort with what is new and unknown. Brad Russell, a research analyst at Parks Associates, based in Addison, Texas, describes that discomfort as “friction”—and he suggests that it has been around longer than we realize. Parks Associates is a market research company specializing in emerging consumer technology.

“New technology always comes with friction,” said Russell. From his perspective, however, the security industry has seen “a reduction in friction between technology and usage.”

The gap closes, he said, “If I can just call [my device] rather than use three or four buttons … now you’ve got the ‘wow and delight’ factor. It sounds cliché but it’s true—fun, easy, convenient.”

From the article "AI and smart homes: We may not notice the future" by Kenneth Z. Chutchian.
 

Previously In The News

Smart TVs: The Entertainment Centerpiece of the Home – Industry Voices: Parks

Amid a slowing economy and the threat of inflation, consumer spending slowed over 2022. Despite this, consumers remained invested in streaming video consumption, with a record-high 23% of internet...

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly import...

Apple TV+ raises streaming subscription price to $7 per month

Apple’s share of the streaming device space shrank 3% year over year in the third quarter, when it captured 9% of the domestic market, according to Parks Associates. Comparatively, Roku and Fire T...

Hey, Apple, Just Make a TV Already

According to Parks Associates, Apple TV made up just 13% of streaming players owned by U.S. households with broadband internet as of last fall. By comparison, Roku and Amazon Fire TV players have U.S....