Providing Market Intelligence for 40 Years

In The News

AI and smart homes: We may not notice the future

Security experts have always known that potential end users are not always ready for what is available to make their homes more secure. That dynamic often emerges from discomfort with what is new and unknown. Brad Russell, a research analyst at Parks Associates, based in Addison, Texas, describes that discomfort as “friction”—and he suggests that it has been around longer than we realize. Parks Associates is a market research company specializing in emerging consumer technology.

“New technology always comes with friction,” said Russell. From his perspective, however, the security industry has seen “a reduction in friction between technology and usage.”

The gap closes, he said, “If I can just call [my device] rather than use three or four buttons … now you’ve got the ‘wow and delight’ factor. It sounds cliché but it’s true—fun, easy, convenient.”

From the article "AI and smart homes: We may not notice the future" by Kenneth Z. Chutchian.
 

Previously In The News

TV Producers May Start Making You Wait For New Shows Online

As services like Netflix and Hulu boom, he said, television companies are looking for ways they can hold onto more of those streaming revenues themselves. The changes are especially noticeable at H...

Amazon & Roku Control Almost 70% of The US Streaming Player Market

We have known for some time now that Roku and Amazon have dominated the United States streaming market. Now according to Parks Associates Roku and Amazon now control almost 70% of the market. This lea...

OTT Video News, Deals, Launches and Products

Some 63% of US broadband households now subscribe to an OTT video service, rising from 57% at the beginning of this year, according to Parks Associates. Parks also updated its rankings for the top OTT...

Extra Miles For Fitness Trackers

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...