Register

I agree with the Privacy Policy

In The News

AI: The Future Of Digital Marketing (And Everything Else)

June 25, 2017

digital content

artificial intelligence

Starting simple with AI technologies, there are recommendation engines: "Early low-hanging fruit for brands to harness the power of AI is in content discovery,” Glenn Hower, senior analyst at Parks Associates, told attendees at the "A.I. Meets Media: Innovation Summit" presented by Ooyala.

Netflix, Amazon, and YouTube have all been tweaking their recommendation engines for years. Ingesting user data and predicting what each consumer is most likely to want to watch sounds relatively simple -- but getting it right is a different story.

From the article "AI: The Future Of Digital Marketing (And Everything Else)" by Philip Rosenstein.

Previously In The News

Parks: US Churn Rate For OTT Services Is 19%

This is according to Parks Associates’ latest ‘OTT Video Market Tracker’ stats, which said that overall churn rate for OTT services has been roughly stable for the past year. At the end of 2015, 20...

Cord Cutters Face A Sea Of Streaming Options

Hartstein’s decision was made easier because of a flood of Internet streaming services that allows consumers to cobble together their own video packages. There are more than 100 Internet video service...

Over Two-Thirds Of U.S. Smartphone Owners Stream Music Daily

A recent Parks Associates report reveals that 68 percent of U.S. smartphone owners listen to streaming music every day, for an average of 45 minutes per day. Amazon Prime Music emerged as the most pop...

Morning Read: Pharma Changes Afoot As Valeant Courts A New CEO And Novartis U.S. Head Exits

Less than half of caregivers with a smartphone use apps aimed at caregivers, according to a report by Parks Associates. — MobiHealthNews From the article "Morning Read: Pharma Changes Afoot As Vale...

‹
1
2
...
378
379
380
381
382
383
384
...
733
734
›