Providing Market Intelligence for 40 Years

In The News

Age Tech: Reshaping Channel Opportunities

Technology is liberating boomers, seniors, families and caretakers by connecting care to the home. During the COVID-19 pandemic, 29% of U.S. seniors ages 65 and older have used video conferencing services, 27% have used telehealth/remote consultation services, 22% have used a grocery store delivery or pickup service, and 55% have an online video service subscription, according to recent research by Parks Associates.

From the article "Age Tech: Reshaping Channel Opportunities" by Susan Schreiner. 

Previously In The News

Apple TV Shows Faith

Parks Associates' data of 2015 HDTV streaming video player unit sales spurred AppleInsider to write: "Apple saw a big boost in market share thanks to the launch of the fourth-generation Apple TV with...

US FCC Not To Investigate Netflix Throttling Of Some Mobile Consumers

That dichotomy could also spill into an ongoing debate in Washington over how strictly to regulate the broadband companies over customer privacy. "This is outside the Open Internet", Wheeler said. Wel...

Facebook Says, Unlike Netflix, It Does Not Degrade Its Video For Mobile

More than half of all US households with broadband subscribe to Netflix, according to Parks Associates. "I predicted this would occur sooner or later", he continued, noting that subjecting all Inte...

Netflix Throttling Did Not Break Rules - FCC

Last week, Netflix acknowledged that it has indeed downgraded video streaming over some mobile networks. "We're at a point where there's so much video traffic going across the Internet", said Glenn...