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After Trying VR, Nearly Half Plan To Buy

“Currently, more than 60% of U.S. broadband households claim to know little or nothing about virtual reality,” said Parks Associates, in a statement.

According to the report, virtual and augmented reality technologies have potential beyond the limits of tech enthusiasts, with benefits to multiple industries, but companies first need to expand consumer familiarity and comfort before they can reach even early mass-market penetration.

From the article "After Trying VR, Nearly Half Plan To Buy" by Maria Korolov.

Previously In The News

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Study: 73% of Integrators Don’t Offer Cybersecurity Services

Research firm Parks Associates recently found that 79% of U.S. broadband households are concerned about data security or privacy issues, for instance. Meanwhile, the soaring use of the Zoom platform h...

Top 5 Home Tech Trends and Opportunities for 2017: From Voice Control to VR

Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...

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