In The News

After Trying VR, Nearly Half Plan To Buy

December 09, 2016

“Currently, more than 60% of U.S. broadband households claim to know little or nothing about virtual reality,” said Parks Associates, in a statement.

According to the report, virtual and augmented reality technologies have potential beyond the limits of tech enthusiasts, with benefits to multiple industries, but companies first need to expand consumer familiarity and comfort before they can reach even early mass-market penetration.

From the article "After Trying VR, Nearly Half Plan To Buy" by Maria Korolov.

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Netflix's Hidden Price Hike

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“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...

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About Parks Associates

After Trying VR, Nearly Half Plan To Buy

Previously In The News

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Netflix's Hidden Price Hike

Consumers' Dependence on Broadband Gives Comcast a Streaming Opportunity

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

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