In The News

ADT’s $105 Million Bet on Ambient AI: Why the Security Giant Is Buying Technology That Can Sense People Through Walls

March 02, 2026

According to a 2024 Parks Associates survey, 42% of U.S. broadband households expressed concern about privacy when considering indoor security cameras, while only 18% had similar concerns about non-visual sensors.

From the article, "ADT’s $105 Million Bet on Ambient AI: Why the Security Giant Is Buying Technology That Can Sense People Through Walls" by Lucas Greene

Previously In The News

Vivint Introduces HomeProtect and HomeProtect Pro, Empowering Everyone to Live in Safer, Smarter, More Efficient Homes

According to leading industry analyst Parks Associates, nearly one-third of consumers turn to professionals after failing at DIY installation and 44% of smart homeowners have used professional ins...

Parks: Netflix Returns Atop U.S. SVOD Services in Subscribers

Netflix has supplanted Prime Video as the No. 1 subscription streaming VOD service in subscribers, according to new data from Parks Associates, based on estimated numbers of subscribers through Se...

Understanding Renters’ Connectivity Expectations in Apartments

Parks Associates emphasizes that for apartments to remain attractive to prospective renters, property owners will need to reevaluate their connectivity strategies continuously. The ability to quickly...

45% of U.S. internet households watch FAST services, Parks notes

Forty-five percent of U.S. internet households now watch free ad-supported streaming television (FAST) services, according to new data from research firm Parks Associates. Parks Associates repo...

‹
1
2
...
20
21
22
23
24
25
26
...
776
777
›

Research Memberships

Visibility Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

AI (Artificial Intelligence)

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Event

Analyst Insights

Media

About Parks Associates

ADT’s $105 Million Bet on Ambient AI: Why the Security Giant Is Buying Technology That Can Sense People Through Walls

Previously In The News

Vivint Introduces HomeProtect and HomeProtect Pro, Empowering Everyone to Live in Safer, Smarter, More Efficient Homes

Parks: Netflix Returns Atop U.S. SVOD Services in Subscribers

Understanding Renters’ Connectivity Expectations in Apartments

45% of U.S. internet households watch FAST services, Parks notes

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

Store

About Us