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Ad Blocking Cost Industry USD 41 Bln In 2015

June 22, 2016

US broadband households watch an average of 3.8 hours of internet video on TV screens each week, accounting for 20 percent of all video viewed on this device, according to research by Parks Associates. It warns that consumers might increasingly use ad-blocking solutions while streaming video if the digital advertising methods disrupt their viewing experience.

From the article "Ad Blocking Cost Industry USD 41 Bln In 2015" by www.telecompaper.com

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Ad Blocking Cost Industry USD 41 Bln In 2015

Previously In The News

Parks: Live-Streamed Video Consumption Increases to 40% Among Internet Households

Is It Time to Bring Back the TV Antenna?

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

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