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Ad Age @ CES: 5 Things We Learned About the Connected Home

January 09, 2018

Historically, insurance companies' main relationship with consumers has been reminding them to pay their bills or coming to the rescue when something bad happens. Smart homes present those companies with the opportunity to forge deeper ties with their customers, says Jennifer Kent, director of research quality & product development at Parks Associates.

From the article "Ad Age @ CES: 5 Things We Learned About the Connected Home" by Megan Graham.

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About Parks Associates

Ad Age @ CES: 5 Things We Learned About the Connected Home

Previously In The News

Subscribers Churning Through Video Streaming Services At ‘Record’ Rates During Lockdown

Finally: Every Baseball Team’s Sports Network Is Available On At Least One Streaming Service

Netflix Earnings Preview: Is Streaming Video Giant Still Snagging New Subscribers?

A Challenge For Video Streamers Will Be Keeping Subscribers

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