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Ad Age @ CES: 5 Things We Learned About the Connected Home

January 09, 2018

smart home

CES

insurance

Insights

streaming devices

Historically, insurance companies' main relationship with consumers has been reminding them to pay their bills or coming to the rescue when something bad happens. Smart homes present those companies with the opportunity to forge deeper ties with their customers, says Jennifer Kent, director of research quality & product development at Parks Associates.

From the article "Ad Age @ CES: 5 Things We Learned About the Connected Home" by Megan Graham.

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About Parks Associates

Ad Age @ CES: 5 Things We Learned About the Connected Home

Previously In The News

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Consumers' Dependence on Broadband Gives Comcast a Streaming Opportunity

Why Is Facebook Developing a “Portal Box” for TVs?

2 Surprising Stocks to Buy and Hold Until 2030

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