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Ad Age @ CES: 5 Things We Learned About the Connected Home

January 09, 2018

Historically, insurance companies' main relationship with consumers has been reminding them to pay their bills or coming to the rescue when something bad happens. Smart homes present those companies with the opportunity to forge deeper ties with their customers, says Jennifer Kent, director of research quality & product development at Parks Associates.

From the article "Ad Age @ CES: 5 Things We Learned About the Connected Home" by Megan Graham.

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About Parks Associates

Ad Age @ CES: 5 Things We Learned About the Connected Home

Previously In The News

Ridesharing Is Making It Harder Than Ever to Commit to a One-Car Relationship

Is Sharing Your Netflix Password Illegal?

Study: OTT Streaming Hours Grew by Over 100% Last Year

The Best Wearable Fitness Tech We Saw At CES 2017

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