Providing Market Intelligence for 40 Years

In The News

Action Cams Are For Birthday Parties Not Bungee Jumping

Wearable cameras such as the GoPro may be advertised as the must-have audio-visual accessory for extreme sport thrill-seekers, but according to new research, their most common uses are much more mundane

New top-line data from Parks Associates shows that almost 40% of consumers who own wearable cameras or camcorders use them for capturing the events of daily life. 

From the article "Action Cams Are For Birthday Parties Not Bungee Jumping" by sg.news.yahoo.com

Previously In The News

Roku Adds Google Assistant and 2 New Players to Its Lineup

But it's obvious that Roku is feeling the heat from Amazon's aggressive push in the TV streaming (and smart TV) market. According to research from Parks Associates, Roku had the lead in streaming medi...

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

Advanced voice control technology is a growing good bet, especially when it comes to consumers on the younger end of the demographic spectrum. Millennials show particular comfort with voice control of...

Fitbit Buys Smartwatch Pioneer Pebble Amid Wearables Shakeup

The smartwatch market has also slumped. Apple Watch sales are down this year, and Lenovo’s Motorola brand has dropped out of the market. Most people simply aren’t finding reasons to buy them: Smartwat...

COVID-19 Spurred AVOD's Growth Amid Flurry of Big Media Plays, Parks Event Told

Ad-supported VOD services are playing a pivotal role in delivering a relaxed, “tension-free” viewing experience during the pandemic's “troubling times,” Parks Associates analyst Steve Nason told his c...